Cinematic Supercar Experience

The Brief

VELOCE Supercars needed a digital presence that matched the visceral experience of walking onto their showroom floor — a site that made visitors feel the cars before they ever touched a steering wheel. The ask: cinematic visuals, bespoke AI tooling, and a frictionless path from discovery to acquisition inquiry.

The Porsche 911 GT3 RS in Guards Red was designated the anchor of the entire experience — a machine that represents the philosophical north star of the brand: no turbos, no hybrids, mechanical perfection.

The Experience

The site opens with ScrollCinema — a full-viewport speed sequence driven by GSAP ScrollTrigger, counting up to 184 mph as the user scrolls. Six layers run in parallel: animated particle streams, a WebGL Three.js wireframe scene, a custom cursor with spring-lag ring and amber trail, horizontal speed-blur particles, and a red scrollbar that pulses on scroll.

Dedicated GT3 RS Hero

Below the fold, the Porsche 911 GT3 RS gets its own full-bleed section — Guards Red background, four spec callouts (525hp / 9,000 RPM redline / 3.0s 0–60 / 184 mph top), and a prominent "EDITOR'S PICK" badge. Copy deliberately leans into what makes it singular in a market overrun by turbocharged and electrified alternatives.

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The GT3 RS is the last of a dying breed — a naturally aspirated 9,000 RPM masterpiece. We needed the site to communicate that before a single spec was read.

AI Configurator

The AI configurator collects buyer preferences — budget, driving style, brand affinity, and use case — and returns a ranked shortlist with match percentages. Track-focused buyers with no brand preference receive the GT3 RS at 97% match. High-budget Ferrari enthusiasts get the SF90 Stradale. The system is powered by a Next.js API route with deterministic keyword routing for demo reliability.

Valuation Tool

Real-time trade-in estimates for existing supercars. Users enter make, model, year, mileage, and condition. The tool returns an AI-generated fair market range with a "collector premium" flag for low-production vehicles. Designed to lower acquisition friction and qualify leads before a human conversation.

24/7 Concierge Chat

A persistent chat widget handles pre-sale questions, comparison requests, and global acquisition inquiries. The concierge responds with car-specific knowledge — GT3 RS delivery timelines, Pagani bespoke options, Bugatti allocation processes — keeping high-intent buyers engaged outside business hours.

Inventory Architecture

Twelve cars span seven brands: Porsche, Ferrari, Lamborghini, McLaren, Pagani, Bugatti, and Aston Martin. Each car has a dedicated detail page with full specs, highlights, mileage, and a direct acquisition CTA. The inventory is typed in a central lib/inventory.ts module — swapping in a real CMS or DMS integration requires only replacing the data source, not the component layer.